Illustration System

Team setup

As the Communication Designer, I audited the visuals, defined the principles, created the system and adapted it to the new framework using consistent tools and guidelines. Brand/marketing teams: Aligned on tone, style and rollout across channels. Product designers – integrated the system into the platform.

Goal

Create a unified illustration system for CoachHub that reflects the brand’s values of inclusivity, clarity, and engagement — across product, marketing, and learning touchpoints.

Outcome

Quantitative Impact: Faster production through clear standards Fewer revisions & feedback loops Consistent visuals across all departments Qualitative Impact: Stronger brand recognition Clearer UX and communication Authentic representation of diversity Scalable system for a growing team

Team setup

As the Communication Designer, I audited the visuals, defined the principles, created the system and adapted it to the new framework using consistent tools and guidelines. Brand/marketing teams: Aligned on tone, style and rollout across channels. Product designers – integrated the system into the platform.

Goal

Create a unified illustration system for CoachHub that reflects the brand’s values of inclusivity, clarity, and engagement — across product, marketing, and learning touchpoints.

Outcome

Quantitative Impact: Faster production through clear standards Fewer revisions & feedback loops Consistent visuals across all departments Qualitative Impact: Stronger brand recognition Clearer UX and communication Authentic representation of diversity Scalable system for a growing team

Team setup

As the Communication Designer, I audited the visuals, defined the principles, created the system and adapted it to the new framework using consistent tools and guidelines. Brand/marketing teams: Aligned on tone, style and rollout across channels. Product designers – integrated the system into the platform.

Goal

Create a unified illustration system for CoachHub that reflects the brand’s values of inclusivity, clarity, and engagement — across product, marketing, and learning touchpoints.

Outcome

Quantitative Impact: Faster production through clear standards Fewer revisions & feedback loops Consistent visuals across all departments Qualitative Impact: Stronger brand recognition Clearer UX and communication Authentic representation of diversity Scalable system for a growing team

Illustration System