Career Coach Website

Team setup

Sole Designer (myself) UX research & sitemap Full UI/visual design Brand photography (on-site direction + post-processing) Built and launched the website Coach/Client (Susan Clark) Provided content and collaborated on tone, structure, and strategy

Goal

Create a clean, authentic personal website for a leadership coach — combining visual design, brand photography, and UX storytelling to attract clients and build trust.

Outcome

KPI Highlights: Full website delivered end-to-end by a team of one Increased consultation requests and newsletter sign-ups after launch Clear brand positioning through consistent tone, visuals, and layout Qualitative Impact: Strong emotional connection through photography Clear messaging tailored to target audience (executives & teams) Easy-to-navigate structure leading to improved user flow

Team setup

Sole Designer (myself) UX research & sitemap Full UI/visual design Brand photography (on-site direction + post-processing) Built and launched the website Coach/Client (Susan Clark) Provided content and collaborated on tone, structure, and strategy

Goal

Create a clean, authentic personal website for a leadership coach — combining visual design, brand photography, and UX storytelling to attract clients and build trust.

Outcome

KPI Highlights: Full website delivered end-to-end by a team of one Increased consultation requests and newsletter sign-ups after launch Clear brand positioning through consistent tone, visuals, and layout Qualitative Impact: Strong emotional connection through photography Clear messaging tailored to target audience (executives & teams) Easy-to-navigate structure leading to improved user flow

Team setup

Sole Designer (myself) UX research & sitemap Full UI/visual design Brand photography (on-site direction + post-processing) Built and launched the website Coach/Client (Susan Clark) Provided content and collaborated on tone, structure, and strategy

Goal

Create a clean, authentic personal website for a leadership coach — combining visual design, brand photography, and UX storytelling to attract clients and build trust.

Outcome

KPI Highlights: Full website delivered end-to-end by a team of one Increased consultation requests and newsletter sign-ups after launch Clear brand positioning through consistent tone, visuals, and layout Qualitative Impact: Strong emotional connection through photography Clear messaging tailored to target audience (executives & teams) Easy-to-navigate structure leading to improved user flow

Career Coach Website